You're the real MVP
What great product can teach you about positioning yourself.
Any product lives and dies by one golden rule: product-market fit.
1) Does your product do something that people need or want?
2) Will they use it?
If you’re familiar with software development, you’ll know the term MVP (minimum viable product), if you’re not — it refers to the most basic version of a product, something that simply gets the job done. It’s what exists before the bells and whistles, typically developed by a small team and shipped quickly to learn from market feedback.
Which leads me into my main point:
If you’re not building a product, you are the product.
Like digital products, the most effective and successful ventures begin with a very tight focus on a very specific problem, presented in a way that makes the solution obvious to would-be customers.
If you’re an individual or part of a small team, you can harness this same idea to find product-market fit. If you’re focused on developing multiple “features” before going to market for feedback, or abandoning a feature that’s already gotten you some traction, you’re not building an MVP. You’re building a bomb. (I know because I’ve had a few blow up in my face.)
Hit reply and let me know what you’re focused on.
To value,
Jack Butcher
Twitter: @jackbutcher
Instagram: @jckbtchr
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