Visualize Value

Visualize Value

Visualize Value

The things you wish you already knew, curated and condensed.

Jack Butcher
May 23, 2019

What —

This is a newsletter with two objectives:

1. To consistently introduce you to new ideas.

2. To give you the tools to become a better communicator.


How —

First, by condensing and curating a metric ton of reading and research into simple visuals.

Second, by exploring each concept in more detail. Helping you understand how others have applied it successfully, and how you can leverage it yourself.

Who —
I'm Jack Butcher. A designer and strategist by trade, with a background in Fortune 500 marketing and consulting.

After a decade of helping some of the worlds biggest brands get bigger, I fled the comfort of an expense account to build my own business. On that journey, I discovered a lot of knowledge that I wish I'd been exposed to earlier in life. 

Despite my addiction to buying books, I wasn't able to devote the focus required to consume them in their entirety.

I realized that the majority of great writers and thinkers orbit a few very powerful ideas, most of which can be articulated visually, and reach people who (like me) wished they'd been exposed to them sooner. That's when Visualize Value was born. 

When I'm not writing this newsletter, I'm helping businesses articulate their value visually.

Not a reader? Follow along below:

Instagram: @visualizevalue
Twitter: @visualizevalue
© 2026 Opponent LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture