I spent about 10 years working in design agencies.
The entire process of producing something revolves around the “creative brief.”
A single document that forces a degree of constraint, articulates an objective, frames the problem a certain way, how to measure success or failure, and outlines how much time, money, resources you have to spend.
Generally speaking, the tighter the brief, the better the product.
Typically the brief is written by someone that isn’t you. This is a forcing function for accepting the constraints contained within it.
When you leave these environments to operate independently, you must become both the writer of the brief and the executor of it, which can often feel like this endless tug of war between you and yourself.
No direct recommendation or advice contained here, simply an observation that constraints imposed upon you externally are much easier to accept and work against than when you are trying to both design and enforce them yourself.
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In other news, you can now configure your vv.xyz to receive daily visuals straight to your inbox.
Everyone wants to work for themselves until they realize that their boss is an asshole.
Jack, you have absolutely maximised the power and benefits of constraints with VV (and now, with the added context of your work experience, I know why).
Any advice on setting the right format constraints for one’s creative output?
Thanks for sharing your mind with us.