Trap

Here’s a simple metaphor for thinking about monetizing your online presence.

You're building a "web":

Blogs
Videos
Tweets
Articles
Graphics
Podcasts
Guest posts
Emails

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All trapping traffic.

The center of that web should be a website you own that hosts your ultimate objective; a sale, a download, a conversation, an application.

Content compounds. The more you think, write and record, the more opportunity comes your way.

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To your very own corner of the internet,
Jack Butcher

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