Visualizing Your Value
How to persuade people to let you help them
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A thing's value rests upon the recognition of its fitness to serve human purposes.— John S. Chipman, German Utility Theory: Analysis & Translations
Your edge comes down to how you communicate your value.
70% of people learn visually. Failure to recognize (and implement against) this fact, will reduce the number of people you’re able to connect with (and sell to) drastically.
The above video describes a process I’ve developed through years of raising capital, building digital products, and executing marketing strategy for brands big and small.
I’ve used the process above for everything from selling multi-million dollar retainers to global financial brands, to persuading my wife to let me buy more bitcoin.
I hope it helps you, and I’d love to know what you’ll use it for.
If you’re a paid subscriber, look out for a discussion thread where I’ll be available to help you work through building an asset like this. If you’re not and you’d like to get involved, sign up below:
Yours in pursuit of value,
Jack Butcher
Twitter: @jackbutcher
Instagram: @jckbtchr
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To learn more about Visualize Value as a service for articulating your business’ value proposition, click here.