This email will arrive in over 10,000 inboxes around the world.

Some of you will be enjoying a Friday evening, some asleep, and others waking up on Saturday.

That’s the power of content leverage.

This is not a new idea. Your favorite artists, directors, and entertainers have been taking advantage of this phenomenon for almost a century:

Jack Butcher @jackbutcher

Imagine if artists had to show up and perform a track in person every time someone hit the play button on their phone. That's what you're doing when you sell your time. If your distribution doesn't scale, neither will your income.

October 16th 2020

25 Retweets171 Likes

Now you and I get to do it.

Record podcasts, write emails, shoot videos, write code.

Produce it once, deliver it twice.

Build it once, sell it twice.

Good morning, good afternoon, and goodnight.

Jack.

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